ICIW Stories
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ICIW Stories

Sustainability and environment

Since the start of ICIW’s clothing production in 2015, environment and CSR has been an important issue in our choice of factories and production line, and today we work with a number of carefully chosen producers around the world. We work with some factories directly and other producers are selected through firmly controlled agents. Our goal is to visit all producers once a year.

We’ve strategically chosen to produce a lot of our clothes in the EU for a number of reasons.

1) The physical distance makes it easier to control work environment, salaries etc
2) The environmental impact given the transport is a lot lower
3) Fabrics and material are also chosen from producers within the EU to lower environmental impact

Beyond our own demands, we’ve chosen to work with producers with bigger clients (Swedish and international) and therefore being several clients to set requirements. We are also working on our own CSR policy, a long and extensive but important process.

Recycled materials
Research show many benefits with recycled materials but there are also many clear disadvantages. Because of that fact we’ve chosen to wait with the use of recycled materials until we can find a solution that’s climate positive in some form. Today we’re working on a certified collection with hopes to launch during 2020. Stay tuned.

Many of our factories are well maintained and the worker’s conditions like salaries, hours etc are according to the laws of each country. See the video below for a little insight into the production line.


Welcome to ICIW Stories.
My name is Gustaf and Im the founder of the company. As long as I can remember I've dreamt of how I want to live my life. ICIW is created to connect with the people who truly believe in the opportunity to create the life they want to live. 
Post economic studies I found myself working for a super good company that I liked a lot but I didn't love what I was doing. This insight struck me a summer day and the only way out of the situation was making a big decision to quit the job that generated 100 percent of my income and start over from zero. 
Creating a company that in the long term would enable my life goals instead of pushing it further away was not easy and it has brought me tons of sleepless night but looking back at it, it was the best decision I've made in my life. 
ICIW is on a journey, a journey that Im happy to be a part of as Founder and CEO. Our deepest belief is that if we do what we love, and show it to our followers, we will inspire more people out there to go for it, to take some chances and make the tough decision to work for their goals and dreams. It doesn't matter if its a workout related goal, a career change, a life goal or relation goal, as long as it make the spark go off inside of you, we want to be a part for it. 5 years ago I knew nothing about the clothing industry or manufacturing. Today I know a hell of a lot more but I'm still eager to know more and keep developing our assortment. The main idea with ICIW Stories is to show off our products in it's finest of environment, worn by people who took the chance to go for it. A platform for stories to come alive and bring inspiration to others. 
Welcome to ICIW Stories 
All the best 
Gustaf and the ICIW-Family 


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